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How Online Communities work: Why do people join Online Communities? – Part 1
For brands that consider investing in online communities, it is very important to first understand the basic needs that people fulfil by participating in an online community. “Identifying the needs of...
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How Online Communities work: Why do people join Online Communities? – Part 2...
In part one of this post I introduced you to the basic needs that people fulfil by participating in an online community, using a visual model. I think it is also important to understand which needs are...
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